ABSTRACT: Land use and tillage practices may change soil structure and undermine sustainable agriculture; however, such changes are hardly identified in the short term. In this sense, agroforestry systems have been used to reduce soil degradation and promote sustainable production in coffee plantations. These areas are expected to have well-structured soils and hence improved root distribution. This study aimed to evaluate soil quality by the morphostructural and root distribution analyses comparing open-grown coffee and coffee in agroforestry systems with rubber trees for 19 years, in an Oxisol in northern Paraná State (Brazil). Treatments consisted of open-grown coffee (OG), coffee partially shaded by rubber trees (PSH), and coffee fully shaded by rubber trees (FSH). The mapping of morphostructural features and soil resistance to penetration in “cultural profile” walls identified changes in soil structure resulting from different tillage systems. Root distribution was better in coffee plants grown in PSH and FSH systems. At greater depths, cultural profiles of FSH and PSH showed a larger numbers of roots compared to OG. Among the three systems, PSH provided a better environment for root growth and distribution. This result could be attributed to the high biological activity and interaction between roots and aggregates in that profile. The FSH agroforestry system provided less compact morphological structures and more roots throughout the soil profile. The agroforestry systems presented fewer soil structural changes by tillage operations and lower values of soil penetration resistance. Coffee root distribution was an effective indicator of soil quality and consistent with the morphostructural characterization of cultural profile.

Resumo: O objetivo deste trabalho foi avaliar o efeito de diferentes sistemas de manejo sobre o grau de dispersão de argila e sua relação com os atributos químicos do solo e o índice de qualidade participativo (IQP) do sistema plantio direto, em áreas de microbacias do Oeste do Paraná. Os sistemas de manejo avaliados foram: sistema plantio direto; plantio direto com sucessão de culturas; plantio direto com revolvimento do solo; e sistema convencional. Além disso, os sistemas de manejo foram avaliados quanto ao seu IQP. Amostras de solo foram coletadas a 0,0-0,20 m de profundidade do solo, em 40 áreas agrícolas e em 6 matas nativas tidas como referências. Foram avaliados grau de dispersão de argila, carbono orgânico total, pH (em CaCl2), potássio trocável (K+), fósforo disponível (P), cálcio e magnésio trocáveis (Ca2++Mg2+), e acidez potencial (H+Al3+). Ajustou-se um modelo de regressão linear múltipla pelo método dos mínimos quadrados. Realizou-se a comparação de médias do grau de dispersão de argila, por microbacia, a 5% de probabilidade. Os sistemas de manejo foram comparados pelo teste de Scott-Knott. Os atributos químicos do solo apresentaram maior influência sobre a dispersão da argila do que os diferentes sistemas de manejo avaliados. O sistema plantio direto integral apresentou o maior teor de carbono orgânico, que foi semelhante ao das áreas nativas. O sistema convencional e o plantio direto com revolvimento do solo apresentaram menor IQP e maiores taxas de dispersão de argila do que as áreas sob sistema plantio direto integral. O IQP permite diferenciar os sistemas de manejo convencional e plantio direto.

Abstract: The objective of this work was to evaluate the effect of different farm systems on clay dispersion and its relationship with soil chemical properties and the no-tillage system participatory quality index (IQP), in watershed areas in the west of the state of Paraná, Brazil. The farm systems evaluated were: no-tillage; no-tillage with crop succession; no-tillage with soil disturbance; and conventional system. In addition, the farm systems were evaluated for their IQP. Soil samples were collected at 0.0-0.20-m soil depth, in 40 agricultural areas and in 6 native forests considered as references. The degree of clay dispersion, total organic carbon, pH (CaCl2), exchangeable potassium (K+), available phosphorus (P), exchangeable calcium and magnesium (Ca2++Mg2+), and potential acidity (H+Al3+) were determined. A linear multiple regression model was fitted by the method of least squares. The averages of clay dispersion degree per watershed were compared at 5% probability. The farm systems were compared by Scott-Knott’s test. Soil chemical properties showed a higher influence on clay dispersion than the different farm systems assessed. The no-tillage system alone showed the highest content of organic carbon, which was similar to those of the native areas. The conventional system and the no-tillage system with soil disturbance showed a lower IQP and a higher degree of clay dispersion than the areas with the no-tillage system alone. The IQP allows distinguishing the conventional system from the no-tillage system.

RESUMO: O Customer Relationship Management pode ser considerado uma estratégia empresarial que visa conhecer seus clientes para atender suas expectativas, na intenção de fidelizá-los. Apesar da importância econômica do setor agrícola para o mercado brasileiro e o acirramento concorrencial entre suas empresas, há grande oportunidade para a difusão e implantação do CRM no setor de máquinas agrícolas. O objetivo do presente trabalho foi ressaltar a importância da gestão dos clientes, inserindo o conceito de gestão do relacionamento com clientes no caso de revendas de máquinas agrícolas, com o intuito de reter clientes e aumentar a rentabilidade dessas empresas. O CRM deve ser abordado além de um conceito ou uma ferramenta, mas como estratégia de negócio, uma missão que deve ser adotada por toda a empresa. A concessionária deve ser reconhecida, mais que apenas uma revendedora, mas como solucionadora de problemas, prestando serviço de qualidade e adaptado às especificidades de cada cliente.

ABSTRACT: Customer Relationship Management can be regarded as a business approach. The objective was to know the customers, meet their expectations, and thus build customer loyalty. Although, the agricultural sector makes significant economic contributions to the Brazilian market and induces sharp competition among its companies, a huge opportunity still presents itself for the diffusion and implementation of CRM in the agricultural machinery sector. This study aimed to highlight the importance of customer management, by introducing the customer relationship management (CRM) concept. This is possible in the event of reselling agricultural machines, with the intention of retaining the customers and raising the profitability of these companies. It is necessary to understand CRM as more than a mere a concept or a tool. It is a business strategy, an endeavor that must be endorsed by the entire company. The concessionaire must be perceived as greater than a mere reseller. It is to be viewed rather as a problem solver, as one who offers services that are high in quality and meet client specifics.